Considering that there is a creative bunch of people behind every television ad, it is such a pity that most of these ads are either ridiculous, forgettable or simply ordinary. It is only once in a while that you will come across an ad that makes you sit back and take notice.
Like the Dhara - jalebi ad of the yesteryears. Or the Aamir-Mahima-Aish Pepsi ad, that left people's mouth hanging open. Or the 'Washing powder Nirma' jingle or the Videocon washing machine tune or the Rasna girl. Of late, however, there are very few ads that catch one's fancy.
I liked the 'Daag acche hain' concept by Surf. And the Frooti song last summer in some strange language - 'Aamaltiya staavinkrata' or whatever, that was picturized on footballers and Shah Rukh Khan. But I burst out laughing with the new Savlon ad - incredible truly!
What do ad-makers focus on while making ads? I can guess that 1) the ad should have a recall value (people should remember the product and the brand), 2) the USP of the product should be highlighted and 3) it should be watchable. But sadly, to make ads watchable, they have been focusing more on brand ambassadors than on creativity. I wish that would change. Hats off to Savlon by the way!
Like the Dhara - jalebi ad of the yesteryears. Or the Aamir-Mahima-Aish Pepsi ad, that left people's mouth hanging open. Or the 'Washing powder Nirma' jingle or the Videocon washing machine tune or the Rasna girl. Of late, however, there are very few ads that catch one's fancy.
I liked the 'Daag acche hain' concept by Surf. And the Frooti song last summer in some strange language - 'Aamaltiya staavinkrata' or whatever, that was picturized on footballers and Shah Rukh Khan. But I burst out laughing with the new Savlon ad - incredible truly!
What do ad-makers focus on while making ads? I can guess that 1) the ad should have a recall value (people should remember the product and the brand), 2) the USP of the product should be highlighted and 3) it should be watchable. But sadly, to make ads watchable, they have been focusing more on brand ambassadors than on creativity. I wish that would change. Hats off to Savlon by the way!
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